"The volume of work and the profitability has increased exponentially...I think it’s a no brainer."

Alistair Nicoll
Linkfire
Linkfire is a planned maintenance company for fire and essential services. It maintains around 9,500 buildings in Australia, from small factories to multilevel buildings.
As one of the first companies to embrace software, the Linkfire team initially thought they would be able to build their own technology. As Managing Director Alistair Nicoll explains though: "It nearly sent this business broke and it was in chaos, it really was chaos."
It was at this time Alistair was introduced to Uptick. "When I was introduced to Uptick and put my faith in the team, we really haven't looked back since. There was certainly a difference between Uptick and the previous experiences we'd had with software companies, that they really did follow through."
With Uptick, Linkfire was able to transform its business operations, and maximise efficiency in the field and office. It's been leveraging real-time updates on field productivity, and profit and loss, to optimise its operations in every division.
A solution their field & office staff love to use
"Moving on to Uptick, we were able to create efficiencies within the office which enabled us to streamline a lot of the processes," says Madison Barrie, Operations Manager at Linkfire. "We had a lot of support from the team members at Uptick sitting next to us day-by-day, teaching us all of the processes that we needed to be taught."
With an intuitive interface and functionality, Linkfire technicians are also able to use Uptick with ease, creating a more streamlined workflow and more cohesive process.
Alistair explains: "If you've got the field technicians to embrace a product and can use a product to what it's designed to do, it makes everything else through the whole business run so much more simple."
Everything you need just a click away
Uptick gives Linkfire the power to access any data that they need in a click, creating a more user friendly experience. "I can tell you at any time of the month where we're at on revenue, profit and all those things," says Alistair.
"We run a paperless environment now. We've gone from using a photocopier that went through thousands and thousands of copies a month that doesn't do anything these days. And I put that down to the software."
Profit growth unlocked
"This has created efficiencies across the board," adds Madison. "We're able to generate a higher profit for all office-based employees, which has contributed to an increase in business profits."
After going live on Uptick in 2019, Linkfire doubled in size in just two years. "We've gone from under 40 staff to over 80 full-time staff. Revenue has increased threefold," says Alistair. "They really know the industry and they know what we're trying to achieve. And they also know our customers' businesses as well."
Alistair's advice for other businesses: "The amount of staff, the volume of work, and the profitability has certainly increased exponentially. Would I recommend Uptick? Given what I've just told you already, I think it's a no brainer."
Key Takeaway
Linkfire tried building its own software, before switching to Uptick. It now runs paperless, with revenue and profit visible any day of the month.
What else do you need to know?
How long does it take to get started with Uptick?
The biggest factors determining the length of the onboarding process are:
- The size of your team and their training requirements
- The quality and ease of export of your data
Most companies can get up and running within 2 months.
What platforms and devices does Uptick work on?
Uptick lives in the cloud. That means Uptick is available for your desk/office users on any device (Mac, PC or Linux) via your browser with no additional software downloads.
For your field licenses, on-site staff can use either Apple or Android devices. Our fire safety management app is available in the App store on Apple devices, and the Google Play store on Android devices.
How does Uptick compare to other products?
Uptick is the only modern cloud-based solution that is purposely built for the fire protection industry.
Many alternative solutions are either generic job management platforms that you will need to tailor to your business and/or do not have the same modern cloud-based capabilities.
How does Uptick protect and secure my data?
Uptick takes data security seriously. Our customers include some of the largest companies in the industry. As we work directly with government and banking clients we have have successfully passed through rigorous security auditing and penetration testing.
In addition to being secure, we work hard to provide a reliable service. Customers on Uptick can expect an uptime of 99% (including scheduled maintenance). This translates to an average of less than 5 minutes of business-hour downtime per month for office users and no downtime for technicians. If you're a large enterprise and want monetary guarantees around reliability, we offer dedicated hosting and Uptick Support SLAs.
How does Uptick pricing work?
Uptick charges a simple per-user monthly fee for each of your desk and field users. Customer and sub-contractor licenses are unlimited and free.
























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