Work at Uptick

Product Marketing Manager

Posted 25th August 2022
Full time
Head of Growth

Uptick is seeking a hungry Product Marketing Manager to join us as we continue to grow rapidly both at home and in the UK.

We're looking for someone who wants to roll up their sleeves and go deep with both product and customer. We want you to become a product expert, and spend enough time with our customers that you understand who they are, what they do, and what makes them tick. Uptick is the most advanced and easiest to use product on the market, our conversion rates once we've done a demo are insanely high -- we just need your help getting our foot in the door!

Uptick is targeting 80%+ year-on-year growth, so the successful applicant will need to be comfortable with fast moving businesses and have demonstrated success at similar high growth B2B or B2E startups.

What you'll need to do

To succeed in this role a candidate must be able to:

  • Create engaging high-value content that catches customers' attention. That's it. We're not looking for volume, we're looking for a few pieces of well-researched and well-executed content each month e.g. a deep dive on a feature and how it's helping our customers, a thoughtful analysis using our market data, or opinions and interviews on the future of the industry.

  • Our customers stories of success tell a thousand words, so you'll direct the production of video case studies with customers across Australia, NZ, UK and Canada.

  • Manage the monthly product release email process. This is our once-a-month chance to engage with our current customers and show them all of the things we've been working on.

  • Create professional copy, and direct the creation of sales and marketing materials that tells our story.

What you'll need to bring

To qualify for this role you'll need to:

  • Experience in a similar role at a B2B or B2E scale-up.

  • A hunger to grow the company and yourself. We're a small team (<70 people) so the sky is the limit.

Who you'll need to be

We're looking for people who:

  • An absolutely impeccable writer. It's done when you've chopped every unnecessary word out, not when you hit the word limit.

  • Comfortable with the usual tools of the trade: EDMs, CRMs, etc.

Our values

Our culture begins with our values:

  • Care: We care enough to have the hard conversations and work to create an environment where our employees feel safe to challenge and be challenged.
  • Growth: We're all here to grow the business, and we do that by growing our people and customers.
  • Impact: We're changing an industry and we will have an outsize impact by making every day count.
Company background

Uptick is quickly becoming the global leader in field servicing for the building compliance niche. Having already conquered the Australian market, they are now growing in the UK, with sights set on North America and then the world.

Building compliance is an increasingly important part of maintaining the world's largest asset class - property - and Uptick's vision is to make the compliance of every building in the world visible in real time, disrupting a clunky and slow-moving industry while having an outsize positive impact on the world.

Uptick's core product, Uptick Workforce, helps companies manage their mobile workforce to perform legislatively required and often complex routine asset maintenance activities. Their product allows customers to uniquely identify every building and every piece of equipment in that building, creating opportunities for tie-ins to facility management, insurance underwriting, and local government or emergency services.

Uptick currently has 250+ customers and a 99% retention rate. Over 450,000+ buildings and nearly 10 million assets are maintained using Uptick's software every year. Their goal is to double in size in FY22/23, largely through international expansion into the NZ and UK markets.

The business recently received a significant investment round from Accel-KKR. This investment and partnership will enable Uptick to fuel their international expansion, grow their customer success capabilities and accelerate their ambitious product roadmap. This marks Uptick's fourth funding round - early investors include Australia investment firms such as Folklore Ventures and Equity Venture Partners.